Last updated: 15/12/2025
PRIVACY POLICY
This Privacy Policy describes how Potentia LLC, D/B/A IDEAL Operations (“we,” “us,” or “our”) collects, uses, and shares your personal information when you use our website idealoperations.co (the “Site”).
1. Personal Information We Collect
We collect two categories of personal information: (a) information collected automatically, and (b) information you provide to us directly.
(a) Device Information
When you visit the Site, we automatically collect certain information about your device (“Device Information”), including:
- Information about your web browser, IP address, time zone, and device type.
- Information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site.
We collect Device Information using the following technologies:
- Cookies: Small data files stored on your device.
- Log files: Record actions occurring on the Site and collect data, including your IP address, browser type, and date/time stamps.
- Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.
You can set your browser not to accept cookies. Please note that some of our website features may not function if you disable cookies. We do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
(b) Provided Information
We collect and process data you provide when you:
- Make a purchase or attempt a purchase.
- Book an appointment or service.
- Subscribe to our marketing communications.
- Contact us via forms, email, or phone.
The information collected may include:
- Your name, billing/shipping address, payment information (handled securely by our payment processors), email address, and phone number.
- Details related to your service requests, inquiries, or appointments.
2. How We Use Your Personal Information
(a) Use of Provided Information:
- To fulfill orders and contracts (processing payment, delivery, confirmations).
- To communicate with you (customer support, appointment reminders).
- To screen orders for potential risk or fraud.
- To provide you with information or advertising relating to our products or services (subject to your marketing preferences).
(b) Use of Device Information:
- To screen for potential risk and fraud (in particular, your IP address).
- To improve and optimize our Site (e.g., generating analytics about customer browsing).
- To assess the success of our marketing campaigns.
- For behavioral advertising (see Section 6).
Legal Bases for Processing (For EEA/UK Residents):
We process your personal information on the following legal bases:
- Performance of a Contract: To fulfill orders or appointments you request.
- Legitimate Interests: To operate our business, improve our services, prevent fraud, and conduct marketing (where balanced with your rights).
- Consent: Where required by law (e.g., for certain marketing communications and SMS). You may withdraw consent at any time.
- Legal Obligation: To comply with applicable laws and regulations.
3. How We Share Your Personal Information
We share your Personal Information with third-party service providers to help us operate, as described above. Categories of recipients include:
- Payment processors (e.g., Stripe, PayPal).
- Appointment scheduling platforms (e.g., Calendly, Acuity).
- Email/SMS marketing and communication services.
- Hosting and infrastructure providers.
- Analytics providers (e.g., Google Analytics).
- Advertising partners (see Section 6).
We use Google Analytics to understand Site usage. You can read how Google uses data here and opt-out via this tool.
We may also share Personal Information:
- To comply with applicable laws, subpoenas, or lawful requests.
- To protect our rights, property, or safety, or that of others.
- In connection with a business transfer (e.g., merger, sale of assets).
4. International Data Transfers
We are based in the United States. Your information, including Personal Information, may be transferred to, and maintained on, computers located outside your country where data protection laws may differ. For transfers of personal data from the European Economic Area (EEA), the United Kingdom (UK), or Switzerland, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses or the UK International Data Transfer Agreement. For more details on these safeguards, contact us at the details below.
5. Data Retention
We retain your Personal Information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law (e.g., tax, accounting, legal obligations). For example, order records are typically retained for 7 years. We will delete your Personal Information upon your valid request, subject to these legal obligations.
6. Behavioral Advertising & Your Choices
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you, via platforms like Facebook/Instagram and Google.
You can opt out of targeted advertising by visiting:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- Digital Advertising Alliance’s portal: http://optout.aboutads.info/
7. Email Marketing
If you make a purchase or opt-in, you may receive email communications (newsletters, updates, promotions). You can unsubscribe at any time using the link in any email. Please ensure our emails are not blocked or sent to your spam folder.
8. SMS Messaging
By providing your mobile number and affirmatively opting-in (e.g., by checking a consent box), you consent to receive appointment-related and service messages via SMS. Message frequency varies. Message & data rates may apply.
- Opt-out: Reply STOP to any message. For help, reply HELP or contact us.
- Data Sharing: We will not share your SMS opt-in consent or phone number with third parties/affiliates. We may share it with service providers strictly necessary to deliver the SMS service.
- Consent is Not a Condition of Purchase.
9. Your Data Protection Rights
Depending on your location, you may have rights regarding your personal data:
- Access & Portability: Request a copy or transfer of your data.
- Correction: Request correction of inaccurate data.
- Deletion: Request deletion of your data.
- Restriction/Objection: Object to or restrict certain processing.
- Withdraw Consent: Where processing is based on consent.
- Opt-Out of Sale/Sharing: (For applicable US states like CA, CO, CT).
To exercise these rights, contact us at [email protected]. We will respond in accordance with applicable law. You have the right to lodge a complaint with your local data protection authority (e.g., the UK ICO) if you are an EEA/UK resident.
10. Children’s Privacy
Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have, please contact us immediately for deletion.
11. Data Security
We use commercially reasonable technical and organizational measures (including SSL encryption for sensitive data, access controls, and secure payment processing) to protect your Personal Information. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.
12. Third-Party Websites
Our Site may link to third-party sites. We are not responsible for their privacy practices. We encourage you to read their privacy policies.
13. Changes to this Policy
We may update this policy to reflect legal, operational, or practice changes. The “Last updated” date will be revised. Material changes may be communicated via email or Site notice.
14. Complaints
We strive to resolve any concerns about your privacy. Please contact us first. EU/UK residents have the right to complain directly to your local supervisory authority.
15. Contact Us
For questions, to exercise your rights, or for SMS-specific inquiries:
Email: [email protected]
Phone: +1 248-973-6670 (SMS-related inquiries)
For formal legal notices, service of process, or official complaints, please send via certified mail to our registered agent:
GG International
6628 Sky Pointe Dr #280
Las Vegas, NV 89131
USA